October 20, 2020

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itel chooses new brand slogan, ‘Enjoy Better Life’, unveils S16 Series

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itel Mobile, the foremost customer-centric brand has today presented her new brand direction and slogan, “Enjoy Better Life” at a grand virtual launch event in Lagos.

The event also announced the introduction of the S16 series, the brand’s latest selfie series and a batch of latest products – itel TVs and smart accessories.

Enjoy Better Life is a product of painstaking marketing research conducted in 2019 across the African markets, including Nigeria, where itel Mobile has established presence for about 13 years.

The research provided fresh insights on serving consumers better in markets across Africa.

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From the insights, demands for electronic products – TV, TWS earbuds and smart band ranked because the most vital concern. The brand subsequently made use of the insights to style electronic products with user-friendly features and specifications.

Commenting on the new brand direction and products, Marketing Manager (West Africa 1), itel Mobile, Oke Umurhohwo said:

Photo: ‘Enjoy Better Life’, unveils S16 Series

“The Enjoy Better Life slogan expresses our commitment to taking note of our consumers and meeting their most pressing needs with value-driven offerings.

“Enjoy Better Life” is an open invitation to everyone for a tremendous user experience with the new category of our products.

“The S16 series, itel TV, TWS earbuds and smart bands accompany customized features and that they are affordable. With the products, our consumers are becoming convenience, comfort and a far better life crammed with love and happiness.”

AI Selfies for everybody – S16 and S16 Pro

Features on the S16 series help users increase their selfie fun. The Triple Rear Camera setup consists of an 8MP main camera, 2MP Macro camera, and depth sensing camera.

The collaborative effort managed by the refined AI Selfie 2.0 captures great moment with details not blurred out. Now clear and vivid photos can come from the budget-friendly devices.

The sharpened AI Selfie 2.0 has mastered several new modes to form the photographs shout louder than ever before.

Both S16 and S16 Pro come packed during a Super Slim 8.3mm Unibody design culminating in curved glass edges on the display.

Photos: itel chooses new brand slogan, ‘Enjoy Better Life’, unveils S16 Series for pro

The 2.5D screen provides both an aesthetic and an ergonomic advantage to the user. Making swiping round the edges smoother than ever before and therefore the grip in hand, safer. Thus, one-handed operation will remain comfortable despite the wide-screen displays.

The itel S16 Pro comes with a 6.6-inch dot-notch design, and therefore the itel S16 with 6.5-inch waterdrop design.

The 2 large displays take full advantage of the minimal presence of front cameras to form watching videos and playing games a much bigger and more enjoyable endeavour.

The radial texture of colors on both phones creates a refreshing feel. Whether you’re a lover of the chilly S16 snow mist Blue, or the uplifting S16 Pro Gradient Green – both natural colours are crafted to make an invigorating impact on sight to remain cool and appearance fashionable.

itel TV, TW earbuds & Smart bands – Smart access to the higher Life

itel chooses new brand slogan, ‘Enjoy Better Life’, unveils S16 Series: Easy pairing

itel TV – S321 and S431 is fitted with the user-friendly i-cast feature, allowing users to enjoy a much bigger viewing experience by projecting the smartphone screen (S16 Pro only) to itel TV without wi-fi router or cables. Both devices accompany A+ grade panel and DVB-T2/S2 decoder. This is often a digital satellite transmission technology, offering more channels for user’s TV transmissions.

The itel D243 TV is roofed by an additional glass made up of tempered glass materials which better protects against shocks.

itel true wireless ear buds ITW-60 comes with a Bluetooth V5.0 and pop-up pairing function. It also offers 18hours play time and therefore the case provides 6 full charges to make sure users can enjoy with the smart pop-up pairing function.

One tap on the smartphone connect users to the earbuds. Ensuring music all day long and erasing worries around running out of power.

Smartband IFB-11 is colourful and lightweight. The smartband comes with an HD colour display that keeps track of your time without having to require out the phone. The smartband pairs with the smartphone to offer gentle notifications from phone to observe, and upload activity and sleep monitor data from watch to phone. The health and fitness accessory is IP67 certified (splash and sweat resistant), has 3 training modes, and therefore the battery can last up to twenty days. itel’s IFB-11 tracker is an accessible thanks to join social sharing of fitness activities.

Photo: itel chooses new brand slogan, ‘Enjoy Better Life’, unveils S16 Series

The new products are on sale at itel dealer shops and mobile stores across Nigeria. Visit @itelMobileNG on Facebook, Twitter and Instagram to participate within the giveaway activities and win freebies!

itel “Enjoy Better Life”


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